“We decided to tackle seemingly mundane, everyday locations in and around the city as the backdrop for our SPRIG florals shoot. We interjected small stems and arrangements in seemingly disparate or otherwise unexpected locations throughout the urban landscape. The goal was to encapsulate the idea of unexpected, everyday beauty.” - Alex Maeland

Our main social media presence is on Instagram, where we showcase Campaign Shots, Product Shots, and the occasional blurbs we like to share (hi promo codes!). It was important for us to have our social media grid align with our brand identity as we establish our brand. And in order to do so I created a few simple layouts to ease-in text heavy posts or future brand collaborations.

Email Campaigns

SPRIG’s collaboration with Meredith Mejerle Rush was the first of our artist series. Each artist will be able to create a custom bouquet that will be available for sale as part of our bouquet selections. MMR’s signature line drawings were also used as a part of SPRIG Edit, where customers select from a variety of sizes, and receive a custom arrangement of bouquet hand curated by SPRIG’s atelier.